Behind the Brand
Where craftsmanship meets complete comfort — the story of Boutique Living by
Indo Count Industries
Establishment & Global Leadership
Boutique Living is a signature brand developed and introduced by Indo Count Industries Limited. Founded in 1988, Indo Count has grown from a cotton yarn exporter into one of the world's leading home textile manufacturers. The company has vertically integrated capabilities including spinning, weaving, processing and cut-and-sew, ensuring end-to-end control across the value chain. With a strong presence across the USA, UK, Europe, the Middle East, and Asia Pacific, the company continues to deliver high-quality bedding solutions to retailers and consumers in over 50 countries.
Design Studio Capability
Indo Count's global design studios play a vital role in translating international trends into commercially successful home textile collections. Located in India, the USA and the UK, these studios bring together creative expertise, consumer insights, and global market understanding. The teams closely track evolving consumer lifestyle trends, colour preferences, and material innovations to develop designs that resonate with diverse consumer preferences.
Product Innovation
Indo Count's extensive product portfolio in home textiles enables it to cater to diverse consumer and industry needs across global markets. Its manufacturing facilities are equipped with state-of-the-art machinery, advanced engineered materials, and intelligent production practices. Innovation remains central to Indo Count's approach — by integrating functionality with design and sustainability, the company develops solutions that enhance sleep comfort while meeting the evolving expectations of consumers.
Quality Standards & Certifications
Quality, safety, and responsible manufacturing are central to Indo Count's operations. The company adheres to globally recognised industry benchmarks. Key certifications include OEKO‑TEX® standards, the Higg Index for sustainability performance, and internationally recognised ISO management systems. Indo Count also works with premium cotton programs such as Egyptian Cotton and Supima, along with sustainability standards like the Global Organic Textile Standard (GOTS), underscoring its commitment to producing safe, high‑quality, and responsibly manufactured home textiles.
Continuous Technology Upgradation
Continuous investment in technology and process enhancement enables Indo Count to strengthen operational efficiency and global competitiveness. The company regularly upgrades its manufacturing and digital infrastructure to improve productivity, precision, and supply chain responsiveness. These technology-driven improvements enable faster decision-making, reduced lead times, and more agile responses to evolving customer requirements.
